Philippine Tourism Investment Choices : By Industry

Let us explore industries involved based on the Strategic Vision of THE PHILIPPINE NATIONAL TOURISM DEVELOPMENT PLAN 2011-2016 and check if your industry fits in:

Improving market access and connectivity

As the government expands capacity of secondary international airports, and connectivity between strategic destinations, we expect a lot of infrastructures benefiting those in the construction industry. The program cites 23 domestic airports, 21 seaports , and 28 strategic connecting roads with total distance of approximately 850kms, which will be improved, rehabilitated, and upgraded.

Likewise on destination infrastructure, there are 6 locations for provision of water and water treatment , 4 locations for power provision, and solid waste management for 27 locations. Definitely, all players in this line will also benefit.

Design and construction of tourism information centers and support infrastructure are in line for 26 tourism development areas. Improvements on tourism sites access for visitors will also be done. Likewise infrastructures that will help develop diversified tourism products that will engage local communities will also be built such as major Mixed-use Tourism complexes in the vicinity of the International Airports . Retail, food and hospitality industry will greatly benefit in this endeavor.

Developing and marketing competitive tourist destinations and products

As a sustainable tourism destination infrastructure program is being implemented, we can also expect diversified tourism products that engage local communities to be developed. Recent surveys already reflect a considerable increase in domestic travel. Stricter and more standardized accreditation system for tourism enterprises will be implemented. Efforts to facilitate tourism investment and lower cost of business are being done.

In safeguarding natural & cultural heritage and vulnerable groups which are also part of the plan, uniquely Filipino destinations and products will also be developed. We should also expect increasing number of heritage sites for international recognition and more advocacies to sustainable use of heritage sites. Local transport, travel agency and tour operator businesses will thrive in this setup.

Improving tourism institutional, governance and human resource capacities

This will institutionalize roles and responsibilities of DOT and LGUs thereby making the industry more reliable and safe. Improve governance in the area of safety, security, and in dealing with tourists

Competent well motivated and productive tourism workforce will be developed by establishing s

kills capability building programs, i

mproving labor relations , improving the

Professional Tourism Training and Education and providing avenues for

HR Recognition, Networking, and Development. Training schools for the varied professions in tourism will definitely benefit from this exercise.

So, tara na, invest na sa turismo…